Toby Tiger was established in 1998, born and bred in sunny Brighton, with the flagship store in the North Laines, by designer Zoë Mellor, named after her son Toby, who alongside his sister Kitty, thinks Toby Tiger is ace. Zoë trained in Fashion and Knitwear, she is also the best-selling author of 10 children's knitwear books. Her vision for the company grew from wanting children to be dressed as children in bold, simple, comfortable yet stylish designs at sensible prices. Cool enough to stand out from the crowd yet affordable for every day.
The collection has grown to include an illustrated range and a new stripy collection of t-shirts and baby wear all with that Toby Tiger design edge. We are constantly expanding our range and also produce pyjamas, wellies, raincoats and more...
Toby Tiger was named in Drapers Record Indicator (April 2005) as one of the top five kids t-shirt brands alongside Ralph Lauren, Diesel, Quicksilver and Timberland.
Toby Tiger is stocked in numerous independent shops and leading department stores. Celebrity customers have included Zoë Ball, Vic Reeves, Gwyneth Paltrow, Catherine Zeta Jones and Davina McCall.