About Toby Tiger


We're the UK’s best and brightest organic childrenswear company,specialising in fun appliques and timeless designs that can be worn again and again.

Rasinbow Dress, T-shirt, Shorts and Hoodie

Timeless quality

From baby bodies, dribble bibs and knot hats to sleepsuits, dungarees and party dresses, every design is mindful of practicality and comfort. Whether it’s colourful easy poppers, adjustable shoulder straps or super soft reversible fabric, they’ll keep little ones happy and be your go-to outfits again and again.


Quality and fun childrenswear

Our organic clothes are instantly recognisable: whether it’s our signature stripes or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups everywhere.

Rainbow Turtle Dress & Dungarees
Tiger & Elephant Applique T-shirts

Help save the planet, go organic!

Shopping with Toby Tiger means you’re supporting ethical working and doing your bit to protect the planet – whilst letting kids be kids in super fun, vibrant clothing. 


Are you sitting comfortably?.. Great, I shall begin

It all started when award-winning knitwear designer Zoe Mellor moved from London to Brighton
Zoe had her first baby, and the company Toby Tiger (named after her son) was born!



Zoe opened her first little shop in Brighton, selling early Toby tiger printed t-shirts and applique designs for babies and kids. 
Zoe started selling to various stockists and dreaming up new colourful designs.



Zoe’s second baby was born, and like all parents who love to move house when just having had a baby, she also moved Toby Tiger to the new, more extensive shop in Gardner Street, Brighton - where we still can be found today!

After six months of building works, a holey roof and a resident pigeon, the shop was finally ready to open. 



Toby Tiger was in demand from small and more significant stores, and the brand was growing. Zoe’s love and commitment to using organic cotton in bright colours were born - there was no one doing colourful organic kidswear…. we were the first!

We outgrew the shop as a place to store our products, and boxes began to live in Zoe’s kitchen, home, office, and studio.



We moved our growing collection to our warehouse in Lancing. This lovely new warehouse meant that the Toby tiger offices had more space and that Zoe’s house was no longer doubling as a warehouse, much to her family’s joy.

Zoe opened the German sister company in Berlin so that Toby Tiger could continue to be sold to our fabulous European stockists.



The Toby Tiger German warehouse and office opened. Zoe moved to Berlin to build our German office and warehouse, where we love to sell to all of our EU stockists!

Zoe mainly lives in Berlin and loves a good Teams call with her small, brilliant Toby Tiger team in the UK, who continue spreading the Toby Tiger ethos whilst the seagulls squawk in the background….  

And the Toby tiger adventure continues….